Product UX · Brand systems · Independent design practice

Useful by design.
Memorable by nature.

I turn complex software, products and ideas into experiences people can understand, trust and use.

Explore selected work ↓

Selected work

Product systems · Brand worlds · Publishing
01

Product strategy · Software UX · Service design

KMeanz

A complete digital experience for a strategy practice—translating complex product, AI and market-positioning services into clear decisions and focused engagements.

kmeanz.com
KMeanz strategy and product UX website

Clarity from the first decision to the final deliverable.

02

Product strategy · Mobile UX · Conversion website

PartPrudent

An AI-assisted parts-identification product designed around the moment a shop’s usual systems fail—moving from camera capture to diagnosis, vehicle context and a purchasable result.

partprudent.com
PartPrudent product website homepage
Visit live site ↗
PartPrudent mobile command centerPartPrudent photographed part identification workflowPartPrudent technical and economic impact analysisPartPrudent confirmed-fit purchase results
Capture · identify · assess · source
03

Product UX · Workflow architecture · Responsive prototyping

Speaker Studio

A multi-device product concept that turns presentation preparation, delivery and feedback into one coherent working system.

Speaker Studio presentation planning dashboard on tabletSpeaker Studio presentation agreement workflowSpeaker Studio mobile presentation feedback analysisFrom pre-arrival planning to post-event learning
04

Conversational UX · Product identity · Sales enablement

ChatParkway

A unified identity for an AI-assisted dealership experience—bringing clarity and confidence to a conversational product.

DealerChatParkway AI product bannerChatParkway AI dealership sales brochureAIConversational product identity · 2023
05

Brand identity · Packaging · Editorial

Formula 404

A bold product family translated across bottles, pouches, boxes and editorial—a flexible system with unmistakable shelf presence.

Formula 404 cookbook mockupFormula 404 seasoning bottles and pouchFormula 404 retail packaging assortment

Recent product UX · Applied AI · Enterprise systems

Products with
a point of view.

Focused experiences that turn technical ideas and operational complexity into propositions people can understand, evaluate and act on.

Venture design · Positioning · Conversion UX

Podstract ×
ClipLattice

Two emerging ventures translated into clear market-facing experiences: audience intelligence for podcasters and cost-reduction infrastructure for professional AI-video teams.

Podstract AI podcast analytics product landing pageClipLattice AI video infrastructure landing pageProposition → proof → action
Enterprise workflow · Operational intelligence

Decision
tools

A guided root-cause workflow and a sales-operations command center designed to make dense processes scannable, structured and easier to act on.

Root Cause Analysis guided enterprise workflowSales Control inventory and performance dashboardSignals surfaced at the moment of decision

Recovered product systems · Modernized presentation

Complex work,
made legible.

Faithful interface reconstructions based on working Zoho Creator application definitions from 2019. The workflows, information architecture and product logic are original; the presentation has been updated for clarity.

Campaign operations · Guided workflow

KFunnel

A guided campaign workspace that connects audience, offer, channel, cost and conversion decisions from planning through performance.

KCampaign command
Q3 launch · Live
Targeted18.4K
Revenue$92.6K
Conversion6.8%

01Awareness18,420

02Consideration9,860

03Offer engaged4,312

04Converted1,248

Learning product · Interaction design

VVici

A multimedia vocabulary system built around focused, tactile flashcards—moving naturally from recognition to definition and supporting media.

VVICIWord set · Product strategy08 / 24
FRONTVALUETap to reveal →
DEFINITIONVALUE

The benefit a customer believes they receive relative to the cost and alternatives.

▶ 01:42 field example
UX research system

KJobsTBD

A structured repository for turning interviews and observations into actionable job stories, progress goals and product opportunities.

01CircumstanceWhen this happens…
→
02Job storyI want to…
→
03Desired progressSo I can…
→
04ObstaclesWhat blocks success?

Corporate learning · Product communication · Campaign video

Ideas that
move teams.

Selected frames from contemporary business media built to clarify a proposition, guide an internal audience and carry a visual system consistently through motion.

Internal learning series · AgileColade

Agile learning, designed as a system

A modular learning language for business teams: strong chapter openings, repeatable information layouts and clear visual metaphors that turn delivery concepts into useful internal communication.

Learning designArt directionVideo series
AgileColade burn-up charting learning-module title frameAgileColade learning frame explaining burn-up chartsModule 01 · Team visibility
Product education · Dealer AI

ChatParkway

An executive-ready explainer system that connects a premium identity with tangible customer-support and dealership automation scenarios.

ChatParkway Dealer AI Solutions branded opening frameChatParkway explainer frame about AI chatbots and human agents01
Executive campaign · Thought leadership

The Agile Imperative

A polished campaign frame that combines leadership imagery, publication design and a consistent business-learning identity.

The Agile Imperative executive campaign video frame02
06

Children’s publishing · Cover system

Ramb’s Big Job

A lively publishing identity designed to carry the story from the front cover through a complete print-ready wrap.

Ramb's Big Job complete book cover wrap
Ramb's Big Job front cover
07

Business publishing · Identity system

The Agile Imperative

A disciplined visual language that gives a complex business subject energy, authority and consistency across formats.

Agile Imperative brand presentationThe Agile Imperative book mockup
08

Children’s publishing · Art direction · Editorial system

Evan’s Thingy

A character-led publishing identity carried from a tactile cover into a warm, inventive digital story world.

Evan's Thingy editorial and audiobook website
Evan's Thingy children's book cover
09

Brand identity · Leadership communication

AudAngle

A precise black-and-gold identity and editorial product built around perspective, authority and confident communication.

AudAngle newsletter and podcast websiteAudAngle wordmark and tagline

Published authority

Brand strategy · Product thinking · Communication
Insider Branding: Successful Logos from the Soul book cover

Featured book · 2025

Insider
Branding

A practical argument for building enduring identity from organizational truth—not trend chasing or surface appeal.

G. A. Johnson is a digital product and brand consultant whose work combines modern web development, Agile leadership and scalable systems with practical identity strategy.

Start With What audiobook cover
Market positioning

Start With What

Turning market-defining language into focused product and brand strategy.

Speak Your Dream book cover
Leadership communication

Speak Your Dream

A visual and verbal framework for preparing memorable, audience-aware presentations.

Digital platforms

Editorial systems · Consulting · Mobile foundations

Experience compounds.

Across product eras, the through-line is the same: simplify the proposition, organize the experience and connect interface decisions to business outcomes.

Kth Connection digital product archive
A01

Editorial platform · Content UX

Kth Connection

A knowledge platform that organizes product thinking, entrepreneurship and future-facing ideas into a distinctive editorial experience.

SpreadAffinity digital product archive
A02

Service strategy · Conversion website

SpreadAffinity

A focused consultancy experience that turns spreadsheet complexity into a clear proposition, visual system and confident next step.

Early mobile product design

Useful before
mobile was obvious.

Media Mate organized channel-based learning content, while Test Drive moved dealership discovery, scheduling, featured inventory and maps into a compact mobile experience.

Media MateTest DriveInformation architectureMobile commerce
Media Mate mobile channels interface
Test Drive mobile scheduling and sharing interface
Test Drive dealership map mobile interface
Channels · scheduling · inventory · location

Capabilities

From strategy to shipped expression

One eye on the experience.
One eye on the outcome.

My work connects product thinking with visual craft, so interfaces feel intuitive and every touchpoint feels like it belongs to the same idea.

  1. 01Product UX & interaction design
  2. 02Interface & design systems
  3. 03Brand identity & art direction
  4. 04Publishing, packaging & campaigns

Identity archive

Selected marks and wordmarks

Marks with a point of view.

PartPrudent logo
01PartPrudent
PW logo
02PW
Water mark logo
03Water mark
Kth Connection logo
04Kth Connection
ClipLattice logo
05ClipLattice
Kth icon logo
06Kth icon
AudAngle logo
07AudAngle
Deal Lab logo
08Deal Lab
SelfRep logo
09SelfRep
GLU Wear logo
10GLU Wear
American Metal Coatings logo
11American Metal Coatings
VideEnVici logo
12VideEnVici
Yo Murphy Foundation logo
13Yo Murphy Foundation
NIC logo
14NIC
Garalon logo
15Garalon
Tapstix logo
16Tapstix
Donyen logo
17Donyen
Refine logo
18Refine
Peter Tippett Holdings logo
19Peter Tippett Holdings
Bliss logo
20Bliss
Hack Reactor logo
21Hack Reactor

About the practice

Good
Aesthetic
Judgment.

Good design makes the next step feel obvious—and the product hard to forget.

I work where software UX and graphic design meet: clarifying complex products, shaping useful interfaces and giving the whole experience a distinct visual voice.

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